トレンドとトラッド
2009-03-01 Sun
野菜・果実・鮮魚と比べて肉には旬というものがありません。鹿や猪のように狩猟解禁時期にのみ食される「野生もの」とは違い、牛豚鶏は一年中出荷されます。だからといって季節感のない商売はお客様に支持されません。クリスマスのローストチキンがお肉屋さんの季節を感じる商品ですが、当店ではローストチキン（鶏もも骨付肉）を通常販売していないので、クリスマスでもローストチキンは販売せずに通常販売している『ローストビーフ』『やき豚』を売りにしています。一年通して販売している商品ならば、その時に自信を持って販売できますが、唯流行だからという理由でその時だけの付け焼き刃で商品を販売したくないというのが当店の考えです。
さて、そこでバレンタインデーに当店のとった行動は「ハート型コロッケの限定販売」です。
毎日販売しているコロッケの型をハートにするだけなのですが、毎日大人気で、予約で完売になってしまいます。これなら毎日販売している自信のある商品に季節感を持たせて、
そしてお客様に喜んでいただけます。
トレンド（流行）を追いかけ目先を変えるだけで一年過ごすのではなく、季節感という変化するものの前に、自信のある通常販売のものを売るという筋が通ってブレずに守られること、これがトラッド（伝統）なのかなと最近感じるようになりました。
トレンドとトラッド。老舗伝統の味を守りながら変化を付けることの難しさを感じるこの頃です。そう言えば、あの「酒悦」が福神漬入り（みじん切りで最初から入っている）レトルトカレーの販売を開始したという。その気持ちがよく分かります。
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